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1. Get a bulletin board!
Everyone looks bulletin boards. I travel a lot and I see a lot of bulletin boards. Car rides can be boring and I am always looking at my surroundings. My husband and I enjoy bulletins that have a sense of humor. Usually, we are pretty exhausted so a funny ad that can cheer us up while we are running errands or doing whatever really makes our day. We also remember the company because of how clever the ad was.
2. Get business cards!
There is nothing worse than running into a potential customer asking for your info only to say that you don’t have any business cards. Asking someone to write down your information can be a turn-off and they might not have a pen and paper available. I recently ordered 500 business cards because I am working on growing my youtube channel. Make sure to pick out a business card design that reflects your business.
3. Give out free samples or free coupons.
Customers LOVE coupons and deals. I like to do giveaways for my followers. It keeps them coming back and it lets them know that I appreciate them. I also have a lot of fun doing it. If you sell food you can give out samples of your food. If you sell paints you can give out tiny little samples of paint. If you sell nothing you can give a discount on your services. Customer churn can become a problem if you don’t keep the customers you already have as well so show them you care by offering some sort of incentive.
4. Take an Improv Class!
I know you may think this one is a little crazy, but trust me. Taking an improv class will help you with your customer service skills. You want to have excellent customer service skills to gain and keep customers. Every customer that you talk to will not be the same. Some may be nice, some may be perky and some may be downright rude. You just never know and taking an improv class will help you think on your feet and adapt to whatever is thrown your way. Most classes won’t cost much you will may meet some new friends along the way. If you have a company with a lot of employees consider having everyone take a class. You may even get a trained improviser to come to your place a business.
Improv will also help train and improve the skills of your employees and there is usually quite a bit of laughter involved so it can be pretty fun. I graduated from Second City Chicago which is a highly respected Improv school. Thanks to Second City and everything I have learned I can react pretty quickly to any circumstance and I never rehearse any of my youtube videos. A customer can totally tell when they are being read something from a script and improv will help in this aspect as well.